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January 30, 2024

Each year we publish an easy-to-read educational brochure that explains the basics of Medicare. The Step-by-Step guide is a great handout for new-to-Medicare beneficiaries and educational events. You can order printed copies through Producer Center or by contacting your Medicare broker manager. The guides are also available for download from the Medicare 101 section of our Medicare Producer Resources page.

Though the Annual Election period (AEP) is the busiest time of year for sales, there are opportunities for new Medicare sales year-round for both Medicare Advantage and Medigap (Medicare Supplement) plans. People turn 65 and age into Medicare throughout the year, representing a great opportunity to generate new business each month.

Here are some tips for reaching those age-in prospects:

• Don’t wait until a prospect turns 65 to make contact. Their initial enrollment period (IEP) begins three months prior to their 65th birthday, and many national carriers and local brokers begin cultivating leads up to 12 months before their prospects age in.
• Demonstrate your Medicare expertise to earn their business. You’re a prospect’s best resource as they approach Medicare eligibility. Answering questions in forums such as Reddit can highlight your knowledge and trustworthiness. Set up educational events to help age-ins learn what they need to know about Medicare and the different plan types available to them.
• Find creative ways to get in front of them. To capture prospects’ attention, be creative to stand out and generate interest. Build a library of content for blogs, for example, articles, videos or infographics that engage prospects with tips, statistics and user stories.
• Explore new channels to reach your market. Many producers use direct mail, local and regional publications, newsletters, podcasts, social media, YouTube videos and search engines (like Google) to reach prospects.

Ready to get started? Contact your Asuris Medicare broker manager today to discuss your marketing ideas. We appreciate your partnership and can provide support, from helping you schedule events and develop content, to being a sounding board for your advertising ideas.

You can find Medicare plan materials, including Medicare 101 educational resources, on our Medicare Producer Resources page.

We’ll be highlighting other year-round enrollment opportunities in the coming months. Check out future editions of Producer News as we explore selling opportunities for:

• People working past age 65
• Movers
• Medicaid, Extra Help (LIS) and SEP

It’s important to cultivate leads and stay in touch with your existing clients year-round. People need enrollment help throughout the year, and they may refer a friend or family member who also needs help enrolling in a Medicare Advantage or Medigap plan.

Questions? Contact your Medicare broker manager.